Caldwell Plans Eastern Standard Maduro for 2016
Next year, there will be a maduro cigar in the Caldwell Collection.
Robert Caldwell confirmed to halfwheel that his company will add an Eastern Standard Maduro line next year.
“We do not have a Maduro in the Caldwell Collection,” said Caldwell in an email to halfwheel. “I am not (a) huge fan of Maduro in general. We have had a tremendous amount of requests for a premium Maduro. We began working on this blend in the spring and are almost done.”
As for the blend, it will use the same hybrid Connecticut Arapiraca wrapper found on the Last Tsar, but at a lower priming. Caldwell described it as medium-full.
Four sizes are planned: Corona (5 3/4 x 44), Piramide (6 x 49), Rothchilde (4 3/4 x 49) and Toro Gordo (6 x 50). Caldwell said he was trying to keep pricing in line with the regular Eastern Standard line but expected a slight premium, meaning the cigars should retail for around $10.50-15.
As for packaging, it will either be 20- or 25-count boxes which feature art that is the inverse of the regular Eastern Standard line.
The new line is scheduled to debut at the 2016 IPCPR Convention & Trade Show in July. It could be limited in availability, but no final determination has been made as of yet.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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