Altadis U.S.A. Schedules New H. Upmann The Banker Daytrader for Tax Day Release
Right around the time your tax returns are due in mid-April, Altadis U.S.A. will be releasing the H. Upmann The Banker Daytrader, a new cigar inspired by the modern world of banking.
The cigar uses an Ecuadorian wrapper, Nicaraguan binder and a blend of Dominican and Nicaraguan tobaccos in the filler. The blend was created by the Grupo de Maestros of Tabacalera de García in the Dominican Republic and is offered in three sizes:
- H. Upmann The Banker Daytrader Robusto (4 1/2 x 54) — $13.49 (Box of 10, $134.90)
- H. Upmann The Banker Daytrader Toro (6 x 54) — $13.85 (Box of 10, $138.50)
- H. Upmann The Banker Daytrader Whale (6 x 60) — $14.19 (Box of 10, $141.90)
Each size comes in green, 10-count wooden boxes that are designed to look like a laptop computer.
“This introduction is part of our plan to expand The Banker line with small productions of specialty cigars from the renowned Grupo De Maestros,” said Jennifer True, senior marketing director of Altadis U.S.A. “While the world of finance may have changed over time, there’s something that has always remained consistent for H. Upmann, and that is the certainty that being true to innovation means being true to the brand’s DNA,” True said.
True said that production of the line would be ongoing but in small batches.
The H. Upmann brand has long had connections with banking, as one of its co-founders, Hermann Upmann, was a banker and merchant who founded his eponymous brand in 1844 after learning of the growing Cuban cigar industry.
The cigars will be on display this week at the Total Product Expo (TPE) trade show in Las Vegas and are scheduled to begin arriving in stores in mid-April.
Update — Shortly after this story was published, additional information was provided regarding the production of the line.
Images courtesy of Altadis U.S.A.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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