Altadis Price Increase Coming Later This Week
Altadis USA has informed retailers that prices on most of its portfolio will increase on average of two to three percent on any orders placed after November 17. Four lines, almost all of them new additions, are exempt—this includes Juan Lopez, Monte by Montecristo, RyJ by Romeo y Julieta, SLR Gen2 as well as all VegaFina products.
“We are subject to rising tobacco and manufacturing costs, which during the past few years continues to increase,” said Javier Estades in a letter to retailers. “Accordingly, we have been forced to revise our pricing structure to revise to reflect a portion of these increases.”
The increases are nearly identical to those of Altadis USA’s largest competitor, General Cigar Co.
Altadis USA raised prices last year citing similar production cost increases.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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