AGANORSA Leaf Adding New Cuba Superior at PCA 2023

AGANORSA Leaf’s New Cuba brand is sold in bundles, but the new New Cuba Superior will be sold in boxes.

At next month’s 2023 PCA Convention & Trade Show, AGANORSA Leaf will show off New Cuba Superior, an elevated version of New Cuba. Blend-wise, it will use an Ecuadorian Connecticut wrapper over Cuban-seed tobaccos that AGANORSA grows in Condega, Estelí and Jalapa, three of Nicaragua’s main growing regions.

There will be three vitolas offered on launch:

• New Cuba Superior Robusto (5 x 50) — $6.99 (Box of 25, $174.75)
• New Cuba Superior Corona (5 1/2 x 44) — $6.50 (Box of 25, $162.50)
• New Cuba Superior Toro (6 x 50) — $7.50 (Box of 25, $187.50)

“We wanted to create a premium brand that was attractive in appearance, approachable in flavor, and affordable in price,” said Terence Reilly, vp of sales and marketing for AGANORSA Leaf, in a press release. “Most of our portfolio is too intense for beginners or those who simply prefer a mild smoke. New Cuba Superior was crafted to satisfy this segment of the market.”

Reilly told halfwheel that New Cuba Superior would begin shipping by the end of August.