Press Release: Forcade Changes Giralda

MIAMI, FL.- (11 July 2011). Forcade Cigars will proudly reveal new cigar ring and boxes for its “Giralda” brand at the International Premium Cigar & Pipe Retailers (IPCPR) next Monday July 18th, at The Venetian Hotel & Casino in Las Vegas, NV, presentation that will be available in the market starting on August 2011.

The company decided to make these changes on the image of its “Giralda” brand after listening closely to the loyal smokers and keeping the eyes on the market. “One of my first requests to Claudio Sgroi, as soon as he was named Vice-President of Sales and Marketing, was to do some modifications to the ring and the look of the “Giralda” boxes, revamping our elegant and attractive image while keeping exactly the same successful blend that our clients enjoy so much. Today, I’m proud to say: “New look! Same great taste!” said Chistrian Forcade, President of Forcade Cigars.

“The new ring is the expression of elegance through simplicity. I love the fact that it highlights the name “Giralda”, considering how meaningful it is for Chistrian and the Forcade family” said Claudio Sgroi. “The redesigned natural wood-color boxes with the windows in the front allow a preview of the renovated “Giralda” cigars that will pre-released next week along with our two brand new extension line: Forcade Robusto Gordo (5 X 54) and Forcade Cañonazo (6 X 60)”, added Sgroi.

The “Giralda” is one of the most emblematic symbols of Spain, country of origin of the Forcade family, that later relocated to Pinar del Río, Cuba where they started their cigar business in 1887. Forcade Cigars produces cigars of indisputable quality and perfect construction. During this time, the company has satisfied the market obtaining a privileged position within the best cigar retailers of the country. Jaime García blends all the Forcade Cigars, which are handmade in Nicaragua at My Father Cigar Factory.