7-20-4 Names James Shaffer as Sales Director
Vintage Cigar Distributors of New England, the parent company of the 7-20-4 brand, has announced that it has hired James Shaffer to become the company’s new sales director.
“Jimmy has been a friend and a colleague for over a decade,” said Kurt Kendall, owner of Vintage Cigar Distributors and the 7-20-4 brand, via a press release. “I’ve always admired his work ethic and passion, I’m excited to have him join our company and lead sales and distribution efforts nationally.”
According to an announcement from the company, Shaffer brings more than 20 years of experience in premium cigar retail and wholesale operations, with particular strengths in emphasizing excellence in marketing knowledge, business development and leadership. Shaffer was most recently the national sales director for Nat Sherman International, and previously held sales roles with Drew Estate and Colibri.
“I am looking forward to getting to work and building the next levels of distribution on such a sturdy foundation,” Shaffer said. “7-20-4 is a great brand, a tremendous story, and terrific cigars. We are hitting the ground running.”
Shaffer will be in 7-20-4’s booth at the 2022 PCA Convention & Trade Show, which runs from July 8 – 12 in Las Vegas.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury, the G-League's Valley Suns, and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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