Tonight, at a parking garage in South Beach, Davidoff officially unveiled its newest cigar. It’s not just any parking garage, it’s one with its own Wikipedia page, noted for its striking architecture, particularly when it’s lit up at night. The parking garage is a little over 4,000 miles away from Rio.
That’s important, because Brazil is the inspiration for the newest release, Escurio. Much has already been revealed about Davidoff’s new Escurio: the same black band as Davidoff Nicaragua, Brazilian tobacco in the filler, no Brazilian wrapper and a release date in July; but now, the cigar is full on display.
“Rio’s intriguing and rhythmic nights were hugely inspiring for our master blenders in helping craft a superb multi-origin blend with the finest Brazilian tobaccos at its core,” said Charles Awad, svp of global marketing & innovation at Oettinger Davidoff AG, in a press release.
Davidoff Escurio uses Brazilian cubra, Cuban criollo-seed tobacco grown in Brazil, as both the binder and as part of the filler tobaccos. Joining the cubra filler is Brazilian mata fina tobacco, as well as Dominican San Vicente, piloto and olor/piloto secos. As for the wrapper, it’s Ecuadorian habano.
As for the sizes, it will be available in Petit Robusto (3 1/4 x 50, $8.50), Robusto (4 1/2 x 54, $15.90) and Gran Toro (5 1/2 x 58, $17.90). The cigars will be offered in boxes of 12 or 14, along with four-packs. The Robusto will be offered in tubos.
The company will show the cigars off to retailers first at next month’s IPCPR Trade Show & Convention in New Orleans, La. with a European launch scheduled for the September Inter-tabac trade show in Dortmund and an Asian launch in October. Appointed merchants in the U.S. should expect the cigar in late July.
The cigar shares the main band with the Davidoff Nicaragua, which the company introduced in 2013. It is in many ways a follow-up to Nicaragua, which Davidoff says one of its most successful to-date. It also shows the company’s continued efforts to go beyond its normal tobacco arsenal, which has largely been dominated by Dominican tobaccos complimented by Ecuadorian wrappers and the occasional Peruvian fillers.
Davidoff has also announced a new accessory collection to coincide with the launch. A matte black version of the company’s Jetflame lighter ($110) with the Escurio half moon logo will be available. There’s a new 9.9mm punch cutter ($100) that the company says can handle cigars up to 70 ring gauge. It comes with the Escurio logo and a leather strap featuring the Escurio’s color palette.
Two buffalo leather cigar cases are being made in Spain. The smaller one ($120) is made to fit two Short Robustos, while the larger version ($160) is able to fit a Robusto and Gran Toro.
The launch date for the accessories mirrors the cigar’s global rollout plan.