Yaya, a brand owned by Carlos Guillermo, will get its U.S. debut at next month’s 2022 PCA Convention & Trade Show.
Guillermo also owns CigarZona, which makes customized cigar accessories including humidors, ashtrays and domino tables. He launched the brand in 2019 in the Dominican Republic, but now it is getting a U.S. debut through United Cigars.
As for the blend, it’s made at Tabacalera Magia Cubana and uses an Ecuadorian habano wrapper over a Dominican cubano binder and three different Dominican fillers. It will be offered in four sizes including a 4 x 54 Short Robusto vitola that will only be offered to retailers who place orders during the trade show.
- Yaya Short Robusto (4 x 54)
- Yaya Robusto (5 x 52)
- Yaya Toro (6 x 54)
- Yaya Gordo (6 x 60)
United Cigars says pricing should be between $8.99-9.99 per cigar, though it’s not finalized the exact pricing for each size. All four sizes will come in boxes of 15 cigars. Oliver Nivaud, director of sales for United Cigars, told halfwheel that production numbers for the Short Robusto have not been finalized and that more could be made if the demand is there.
“This Yaya blend comes after three years of sampling tobaccos from the Cibao Valley,” said Guillermo in a press release. “My heart was set on a blend that could be appreciated at any time of the day. This is that blend and after resting the cigars for six months they are ready for the everyone to enjoy.”
There is at least one other Yaya vitola, a Churchill, that is sold in the Dominican Republic but is not part of the U.S. launch.
The 2022 PCA Convention & Trade Show takes place July 9-12 in Las Vegas. United says Yaya should ship to stores in July.