White Hat Distribution, the American distributor for the H.R. and Soneros lines of cigars, has announced a price reduction for the H.R. Signature, the original Hirochi Robaina lines.

“Since their release in 2014, I felt these cigars were worth the price tag of ~$20-$35,” said Spence Drake, founder of White Hat Distribution, in a press release. “When I took over the brand in 2016 I was encouraged to reduce the price by a few people in the industry, but I felt the cigars warranted the prices set by the previous distributor. This price reduction should get these cigars in a lot more hands and pay dividends with increased consumer interest in some of our other brands and lines.”

The new pricing is a substantial reduction, roughly 35 percent, in the price of each cigar.

  • H.R. Signature Corona (5 x 42) — $10.80 (Boxes of 16, $172.80)
  • H.R. Signature Hermoso (5 1/2 x 48) — $12.35 (Boxes of 20, $247)
  • H.R. Signature Belicoso (5 1/2 x 52) — $13 (Boxes of 20, $260)
  • H.R. Signature Toro (6 x 52) — $13.65 (Boxes of 20, $273)
  • H.R. Signature Sublime (6 1/2 x 54) — $14.30 (Boxes of 20, $286)
  • H.R. Signature A (9 1/4 x 37) — $22.75 (Boxes of 2, $45)

The line has also been referred to as the H.R. Habano.

Avatar photo

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.