White Hat Drops Price of H.R. Signature

White Hat Distribution, the American distributor for the H.R. and Soneros lines of cigars, has announced a price reduction for the H.R. Signature, the original Hirochi Robaina lines.

“Since their release in 2014, I felt these cigars were worth the price tag of ~$20-$35,” said Spence Drake, founder of White Hat Distribution, in a press release. “When I took over the brand in 2016 I was encouraged to reduce the price by a few people in the industry, but I felt the cigars warranted the prices set by the previous distributor. This price reduction should get these cigars in a lot more hands and pay dividends with increased consumer interest in some of our other brands and lines.”

The new pricing is a substantial reduction, roughly 35 percent, in the price of each cigar.

• H.R. Signature Corona (5 x 42) — $10.80 (Boxes of 16, $172.80)
• H.R. Signature Hermoso (5 1/2 x 48) — $12.35 (Boxes of 20, $247)
• H.R. Signature Belicoso (5 1/2 x 52) — $13 (Boxes of 20, $260)
• H.R. Signature Toro (6 x 52) — $13.65 (Boxes of 20, $273)
• H.R. Signature Sublime (6 1/2 x 54) — $14.30 (Boxes of 20, $286)
• H.R. Signature A (9 1/4 x 37) — $22.75 (Boxes of 2, $45)

The line has also been referred to as the H.R. Habano.