Editor’s Note: The cigar industry has a disclosure problem. It’s nothing new and beginning to be a well-documented complaint as the level of knowledge amongst a minority of consumers increases. At every juncture, the cigar industry collectively seems to get away with not disclosing more than most seem logical: blend changes, tobacco origins, production sizes, factory locations are all oftentimes undisclosed, and sometimes even worse—lied about.
While all of these are obvious issues for me, time and time again I see manufacturers not disclosing something else, much smaller, much less significant, but entirely necessary.
Earlier this month Stogie Guys published an editorial discussing the need to pay attention to when a cigar was rated and made a strong case as to why it’s key, something I agree with. But it’s also time for manufacturers to start also including where something was rated.
Now, more often than not, cigars are simply described as “93 rated,” and not “93 rated from…” It’s bad, misleading and at times laughable. I’m of the belief that ratings are a bit overhyped in the industry, but if one is going to use ratings in marketing material, let’s do it properly.
The other day I saw a manufacturer tweet that a cigar was “cigar of the year.” I can’t tell you where that cigar was listed as cigar of the year, I looked. And I’d like to think that I have a decent grasp on the lists that were produced this past year, or at least the relevant ones.
Disclosure is going to be something the cigar industry fights against, it already is, and so it will be a long road in order to get manufacturers to fess up to blend changes, but letting the industry get away with new types of non-disclosure is not a good idea because information really just becomes misinformation.
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