A couple of weeks ago, I sat down with Antoine Reid of Deep Cuts Live.

Reid wears a lot of hats. Beyond his Deep Cuts Live podcast, he’s also the new content director for the Premium Cigar Association and has previously worked at a number of cigar magazines. While I don’t do that many of these podcasts, I’ve done enough, and it seems like a lot of them get repetitive. How did halfwheel start? What’s your favorite cigar? Etc. As the deep cuts part of the name implies, this interview focused a lot more on the why. If you’d like to find out a bit more about the thinking behind halfwheel, this is probably the best place to find that. Sorry for my extremely monotone demeanor; it was a long night the night before.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.