The latest from the partnership between Guillermo León and Jason Holly is heading to stores. Holly’s Viva Republic has announced that Miami Cigar & Co., the company’s distributor, has begun shipping Propaganda, the newest La Aurora-made cigar from Holly.

Propaganda has been in the works since July 2013, when the project was known as Thrice, a cigar centered around three different ligeros. Because of delays and a desire for a different taste, Holly eventually settled on a Brazilian wrapper, Ecuadorian Sumatra binder and fillers from Brazil, Nicaragua and Pennsylvania.

Vr propaganda band

The cigar debuted at the 2014 IPCPR Convention & Trade Show in three sizes, and it is now shipping to retailers.

Holly admitted that not all orders are being fulfilled in the first shipment, but he said he expects a second shipment shortly that should address the remaining orders.

Viva Republica Propaganda Box 1

Viva Republica entered the market in 2012, originally handling its own distributor. Earlier this year, Miami Cigar & Co. announced that it had signed an agreement with Holly to distribute the brand. 

Brooks Whittington rated Viva Republica Propaganda Disinformation 90 points earlier this year.

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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.