After showing off the new look La Libertad packaging at this summer’s IPCPR Convention & Trade Show, Villiger is ready to roll it out to retail, with shipping scheduled to begin just after the first of the year.

While it’s a new look, it’s also quite recognizable as the boxes will now wear the same red and black colors that were previously only on the cigar band. The boxes have also picked up a sleeker design.

“We felt that this brand needed a fresh new look, that was worthy of the cigar, as well as meeting the expectations of the consumer,” said Rene Castañeda, president of Villiger North America.

The blend of the cigar will not be changing, with a Brazilian wrapper used over Nicaraguan and Dominican fillers. It is offered in four sizes:

  • La Libertad Robusto (5 x 52)
  • La Libertad Torpedo Box Pressed (5 1/2 x 52)
  • La Libertad Churchill (6 1/2 x 50)
  • La Libertad Masivo (6 x 60)

The La Libertad line is priced between $5.10 and $6.60 per cigar.

Additionally, the Cuellar Connecticut Krēmē will get a slight packaging modification as it will now sport the Villiger name on the bands and boxes to better identify it as part of the Villiger portfolio.

Images courtesy of Villiger.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.