October 1, 2024 Charlie Minato News

Villiger Turns to Maya Selva for TAA 2024 Exclusive

For the last four years, Villiger Cigars North America has approached its annual exclusive release for the Tobacconists’ Association of America (TAA) retailers a bit differently than most companies. Each year, the company has picked a different factory to produce a cigar. That trend will continue in 2024.

The Villiger TAA Exclusive 2024 will be made at Fábrica de Puros Maya Selva Cigars. It’s a 6 x 52 toro that is made entirely of Honduran tobacco. The MSRP is set at $15 per cigar and production is limited to 500 boxes of 20 cigars.

Villiger says it will begin shipping the cigars in November.

Fábrica de Puros Maya Selva Cigars is a relatively new factory in Danlí, Honduras. Maya Selva, which has long used the Plasencia for manufacturing, opened the factory in early 2024.

The five Villiger TAA releases and the respective factories are as follows:

The TAA is a membership group, around 80 retailers and approximately 40 manufacturers, that gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.

During the event—which takes place Oct. 20-24 in Aruba—the organization holds two selling events, one known as the Dream Machine, where the retailers collectively order to secure larger discounts, while the other is a more traditional trade show. Typically, around a dozen manufacturers release new exclusive cigars for the retail members of the organization under the TAA Exclusive Series Program banner. Those manufacturers agree to give a portion of the proceeds to the organization, a minimum of $1 per cigar, previously 50 cents.

Historically, the TAA Meeting & Convention has taken place in the spring, usually in late March or April. However, due to a change in dates for the 2024 PCA Convention & Trade Show—which took place in March instead of its normal summertime spot on the calendar—the TAA changed its date for 2024.

So far, Crowned Heads, Miami Cigar & Co. and Villiger Cigars North America have announced new TAA ESP releases for 2024.

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Fábrica de Puros Maya Selva Cigars TAA 2024 Tobacconists' Association of America Exclusive Series Program Villiger Cigars North America Villiger TAA Exclusive 2024
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.

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