November 4, 2024 Charlie Minato News

Villiger TAA Exclusive 2024 Begins Shipping

Today, Villiger Cigars North America will begin shipping its 2024 exclusive for the retailers that are members of the Tobacconists’ Association of America (TAA).

Unlike most brands that make TAA exclusive cigars on a regular basis, Villiger takes a unique approach by picking a different factory to make a cigar each year. This year, it selected the relatively new Fábrica de Puros Maya Selva Cigars in Danlí, Honduras to make its release.

The Villiger TAA Exclusive 2024 is a 6 x 52 toro that is made entirely of Honduran tobacco. The MSRP is set at $15 per cigar and production is limited to 500 boxes of 20 cigars.

The five Villiger TAA releases and the respective factories are as follows:

The TAA is a membership group made up of approximately 80 retailers and roughly 40 manufacturers that gather annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.

During the event—which took place Oct. 20-24 in Aruba—the organization holds two selling events, one known as the Dream Machine, where the retailers collectively order to secure larger discounts, while the other is a more traditional trade show. Typically, around a dozen manufacturers release new exclusive cigars for the retail members of the organization under the TAA Exclusive Series Program (ESP) banner. Those manufacturers agree to give a portion of the proceeds to the organization, a minimum of $1 per cigar, previously 50 cents.

CLE, Crowned Heads, E.P. Carrillo, Espinosa, Ferio Tego, Gurkha, Joya de Nicaragua, Kristoff, Miami Cigar & Co., Oliva, Plasencia, Quesada, STG and Villiger Cigars North America announced new TAA ESP releases for 2024.

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Fábrica de Puros Maya Selva Cigars TAA 2024 Tobacconists' Association of America Exclusive Series Program Villiger Cigars North America Villiger TAA Exclusive 2024
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.

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