When you head to a Villiger event in the near future, there’s a good chance you might see a new face, as the company has announced its new director of special events.

Jacquelyn “Jaxx” Guevarra has been named to the position and will travel throughout the country working with the company’s sales force organizing, marketing and co-hosting Villiger Premium Cigar events.

Jaxx Guevarra Villiger-2

“We are very excited to have Jaxx on board; in today’s market, events and cigar festivals where we have the opportunity to interact with consumers is extremely important. Her energy, charisma, and professionalism will surely be an asset to our team as we continue to grow and build brand awareness in the premium hand rolled segment” said Shawna Williams, vice president of Villiger Cigars.

Guevarra was most recently on the retail side of the cigar industry with La Casa de La Habana in Las Vegas, and was recently representing Villiger at the 2015 TPC Expo.

(Photo credit: Memo Alci)

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.