Next week, Villiger will debut a pair of new blends celebrating the brand’s new home in Brazil.

Called Villiger do Brasil, the new cigars share a name with the company’s new factory, which opened up in 2018. Both blends are Brazilian puros, though the wrappers are different. For the Claro, Villiger is using a Connecticut shade varietal that is grown in Brazil; the Maduro uses an Arapiraca tobacco.

Both blends will be offered in two sizes:

  • Villiger do Brasil Claro/Maduro Robusto (5 x 50) — $9 (Box of 5, $45)
  • Villiger do Brasil Claro/Maduro Toro (6 x 50) — $9.50 (Box of 5, $47.50)

“My family saw the value in Brazilian tobacco when they began Villiger Cigars as (a) very small operation in 1888,” said Heinrich Villiger, chairman of the board. “Brazilian tobacco is unique, as its structure is very robust, which leads to strong aromas and flavours. Its distinct qualities can only be created in Bahia, Brazil. We look forward to sharing the Villiger do Brasil brand with the United States marketplace.”

Villiger do Brasil will debut at the Tobacco Plus Expo (TPE) 2020, which takes place Jan. 29-31 in Las Vegas.

Overall Score

Avatar photo

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.