Villiger Cigars has a new national sales manager, and it’s Hector J. Pires, who was promoted from his current position of southeastern territory manager.
“Hector has been a great asset to Villiger Cigars over the past year and a half, and has proven that he can be an effective leader for our sales staff,” said Rene Castañeda, president of Villiger Cigars North America. “I look forward to working closely with him as we continue to spread the Villager message to our retailers and consumers.”
Pires begins his new role immediately. His previous position is being filled by Roger Peña, who recently joined the company.
Prior to joining the cigar industry, Pires sworked in the hospitality and restaurant industry, first joining his family’s restaurant group in his home country of Venezuela. He then moved to Miami and opened his own high-end restaurant, which he ran for 10 years before selling it and moving on to follow his passion for tobacco and premium cigars.