Villiger Bringing its Brazilian Puro, Tobajara, to the U.S.

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Villiger is bringing its Brazilian puro, Tobajara, to the U.S. this summer when it releases the cigar at the IPCPR convention and trade show. The cigar has already had a successful run in Europe and the company has decided it is time to share Heinrich Villiger’s dream for a Brazilian puro with American cigar consumers.

Tobajara by Villiger was crafted by using Mata Fina and other select Brazilian tobaccos for the filler, known for delivering distinctive spicy notes. A Northern Bahia Mata Norte leaf surves as the binder, while the Brazilian maduro wrapper leaf completes the blend. The company describes it as delivering “big, bold flavor that tingles and dances around the smoker’s palate with spicy yet sweet notes and an earthy dash of woodiness,” while the smoke can be expected to be “mighty and complex while remaining smooth and intriguing.” Chocolate, earth and coffee notes are said to be among the standout flavors the cigar offers.

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Villiger Tobajara Box

The name Tobajara comes from the indigenous Tabajara Indians (Tupi Tribes), meaning “Lord of the Village.”

Tobajara by Villiger will be available in a 5 x 50 robusto vitola with an MSRP of $6.25 per cigar and $125 for a box of 20, as well as a 6 x 50 toro priced at $6.75 per cigar and $135 per box. It is expected to begin shipping shortly after the conclusion of the trade show, which could have it on retailers’ shelves by the end of July or early August.

The Tobajara by Villiger is manufactured by Charutos Tobajara Ltda. in Cruz das Almas, Bahia, Brazil.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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