Three new Viaje releases are heading to stores.
One is the first release of Private Keep, a new release the company previewed at last month’s IPCPR Convention & Trade Show. It’s a 6 x 48 Nicaraguan puro with a corojo 99 wrapper. Production is limited to 150 boxes of 37 cigars.
Private Keep does not have bands, but the cigars will be sold in plain boxes with releases delineated by the color of the ribbon used to hold the wheel of cigars. The first release is being designated as “aqua.”
LEMONS TO LEMONADE – What do you do when things aren't going quite as planned? You turn a negative into a positive. Such was the case when the original wrapper for this project just wouldn't cooperate. We switched to San Andres and what a pleasant surprise. Not only was production finished on time, it was better than the original. So when life gives you lemons, well, you know the rest. UPDATE – LEMONS TO LEMONADE ARE SOLD OUT.
In addition, the latest White Label Project release is also heading to stores. It’s called Lemons to Lemonade, offered in both 5 x 52 and 6 x 52 vitolas. According to a post on the company’s Instagram page, the cigars were set to use a different wrapper, but it “wouldn’t cooperate.” So the company replaced the wrapper with a Mexican San Andrés leaf and found that it worked better than originally planned.
It’s made at the Tabacos Valle de Jalapa S.A. (TABSA) factory in Estelí, Nicaragua using Nicaraguan fillers from AGANORSA. Each size is limited to 150 bundles of 20 with pricing set at $8.70 and $9.10 respectively.