Viaje Ships Private Keep, WLP Lemons to Lemonade

Three new Viaje releases are heading to stores.

One is the first release of Private Keep, a new release the company previewed at last month’s IPCPR Convention & Trade Show. It’s a 6 x 48 Nicaraguan puro with a corojo 99 wrapper. Production is limited to 150 boxes of 37 cigars.

Private Keep does not have bands, but the cigars will be sold in plain boxes with releases delineated by the color of the ribbon used to hold the wheel of cigars. The first release is being designated as “aqua.”

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In addition, the latest White Label Project release is also heading to stores. It’s called Lemons to Lemonade, offered in both 5 x 52 and 6 x 52 vitolas. According to a post on the company’s Instagram page, the cigars were set to use a different wrapper, but it “wouldn’t cooperate.” So the company replaced the wrapper with a Mexican San Andrés leaf and found that it worked better than originally planned.

It’s made at the Tabacos Valle de Jalapa S.A. (TABSA) factory in Estelí, Nicaragua using Nicaraguan fillers from AGANORSA. Each size is limited to 150 bundles of 20 with pricing set at $8.70 and $9.10 respectively.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.