Viaje Renames Collaboration to Juntos

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Viaje’s Collaboration is getting a name change.

In an interview, company founder Andre Farkas told Cigar Insider that the company has found a fourth, undisclosed, factory to work with for the next version of its Collaboration series, only it won’t be called Collaboration. Instead, the company will be changing the name to Juntos, Spanish for together.

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Collaboration started last year with the inaugural release with a project made at Tabacos Valle de Jalapa S.A. (TABSA), this year’s version was made at PDR Cigars.

Farkas previously told halfwheel that Collaboration could include projects not only with factories, but also with retailers.

A spokesperson for Viaje declined to comment on the name change.

Fairmont Holdings, Inc., the holding company for Alec Bradley, owns a trademark on the Collaboration name.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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