Viaje’s Collaboration is getting a name change.
In an interview, company founder Andre Farkas told Cigar Insider that the company has found a fourth, undisclosed, factory to work with for the next version of its Collaboration series, only it won’t be called Collaboration. Instead, the company will be changing the name to Juntos, Spanish for together.
Collaboration started last year with the inaugural release with a project made at Tabacos Valle de Jalapa S.A. (TABSA), this year’s version was made at PDR Cigars.
Farkas previously told halfwheel that Collaboration could include projects not only with factories, but also with retailers.
A spokesperson for Viaje declined to comment on the name change.
Fairmont Holdings, Inc., the holding company for Alec Bradley, owns a trademark on the Collaboration name.