Viaje is adding a new color to its Private Keep line, the Chartreuse, which is expected to begin arriving at retailers next week.

Brand owner Andre Farkas posted a picture of the cigars on his social media accounts earlier this week, but the company has declined to comment about the cigar. One retailer that has started taking preorders for it lists it as a 6 x 54 Nicaraguan puro that comes in boxes of 37 cigars. Full boxes have an MSRP of $406, which works out to just under $11 per cigar, before taxes.

A representative of the company declined to comment about the accuracy of those details, as well as details about the factory making the cigars, how many were made, and when they would begin shipping to retailers.

This will be the third in the Private Keep series, which debuted at the 2018 IPCPR Convention & Trade Show and then shipped to retailers that August. When the line was unveiled, brand owner Andre Farkas said that it stemmed from the unreleased stashes of cigar blends that he had accumulated over the years.

He said that for every cigar blend that ends up getting released, there are at least five more that didn’t make the cut for one reason or another. He noted that it’s not just iterations of the final blend, but other trial blends as well. The individual cigars  come without a band, though each bundle features a colored ribbon holding it together that is the cigar’s only identification beyond size, wrapper color, and flourishes such as a pigtail or flag cap.

The first release, Private Keep Light Blue, was a Nicaraguan puro with a corojo 99 wrapper that came in a 6 x 48 grand corona extra and featured a light blue ribbon as well as a flag cap and covered foot.

The second release, Private Keep Tangerine, came out in Aug. 2019, a 6 x 52 toro that featured a bright orange ribbon. Blend information was not disclosed for that cigar by the company.

Image via Andre Farkas on Instagram.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.