Two more cigars of Viaje’s White Label Project Series have graduated to become standalone releases.
Viaje has announced that the Hamaki and Omakase are no longer part of the White Label Project Series, meaning they have their own distinct packaging.
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HAMAKI – Please join us in welcoming the latest graduate from the WLP program. Named after the Japanese word for “cigar”, HAMAKI was inspired by Viaje founder Andre Farkas’ travels through Japan. In particular, this cigar boasts the same great pride the people of Japan have in their own attention to detail while maintaining a simple, elegant design. UPDATE – HAMAKI IS SOLD OUT.
Hamaki was released once before, in 2017, a 6 x 54 box-pressed torpedo. That cigar was a Dominican puro made at Quesada, the 2019 version is being made at Tabacos Valle de Jalapa S.A. in Nicaragua.
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HAMAKI OMAKASE – Another WLP graduate, OMAKASE is inspired by the Japanese tradition of letting the chef choose your order. Directly translated to “I will leave it to you”, Omakase joins a fine tradition that gives the chef creative freedom. Limited information beforehand creates a memorable dining experience for the guest; it will not be like any other meal. The best approach is to clear your palette, let go of expectations and focus on the experience the chef has created for you. The colorful paper foot ribbon around each cigar is not just decoration. In Japanese culture, the ‘art of paper folding’ (aka Origami) involves using basic folds in a variety of ways to create intricate designs. Each foot ribbon can be used to make a perfect paper star. UPDATE – HAMAKI OMAKASE IS SOLD OUT.
In addition, the Hamaki Omakase will also return as a standalone release. The 5 x 52 robusto has also only been released once before, in 2017. It’s also being produced at TABSA. Viaje declined to talk about any of the details regarding the 2017 release. The company says the foot ribbon on the cigar can be turned into a paper star using an origami technique.
Omakase is a Japanese dining term where diners allow the chef to choose their meal.
Viaje’s Instagram account indicated the cigars will begin shipping on May 13.
The White Label Project Series is a wide collection of cigars, some of which have been released one while others have been released multiple times, the one unifying theme throughout is the cigars have been packaged with white bands with black text. Some of the cigars that have been released multiple times have graduated from the WLP Series and become standalone releases with their own packaging.
Both cigars get new packaging which is similar to labels used on Suntory’s Japanese whisky, best known for the Hibiki and Yamazaki brands.