Viaje Hamaki, Omakase Return for 2019
Two more cigars of Viaje’s White Label Project Series have graduated to become standalone releases.
Viaje has announced that the Hamaki and Omakase are no longer part of the White Label Project Series, meaning they have their own distinct packaging.
Hamaki was released once before, in 2017, a 6 x 54 box-pressed torpedo. That cigar was a Dominican puro made at Quesada, the 2019 version is being made at Tabacos Valle de Jalapa S.A. in Nicaragua.
In addition, the Hamaki Omakase will also return as a standalone release. The 5 x 52 robusto has also only been released once before, in 2017. It’s also being produced at TABSA. Viaje declined to talk about any of the details regarding the 2017 release. The company says the foot ribbon on the cigar can be turned into a paper star using an origami technique.
Omakase is a Japanese dining term where diners allow the chef to choose their meal.
Viaje’s Instagram account indicated the cigars will begin shipping on May 13.
The White Label Project Series is a wide collection of cigars, some of which have been released one while others have been released multiple times, the one unifying theme throughout is the cigars have been packaged with white bands with black text. Some of the cigars that have been released multiple times have graduated from the WLP Series and become standalone releases with their own packaging.
Both cigars get new packaging which is similar to labels used on Suntory’s Japanese whisky, best known for the Hibiki and Yamazaki brands.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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