Viaje Drops Regular Production
Viaje Cigars will now be a company that solely produces small batch cigars. Andre Farkas’ Viaje is dropping the regular production name, i.e. the core sizes of Oro and Platino lines.
The move is more figurative than structural as Viaje’s regular production was routinely sold out for months at a time. Going forward, Viaje will offer the core sizes of Oro and Platino only once a year, as opposed to in the past where it has been offered two or three times annually. There is no date for when Oro and Platino will next be offered.
After a few days of reports we couldn’t directly confirm, Viaje posted the following on its Facebook page:
UPDATE – VIAJE is now 100% small batch. ORO and PLATINO will now be rolled in short runs to ensure quality and consistency. In addition, both will now feature a primary and secondary band.
Thank you to all who participated in the White Label Project. Due to all of your feedback STUFFED TURKEY will now be added to the slate for Thanksgiving 2012. The first WLP of 2012 will be releasing soon. Stay tuned….
It sounds like the first WLP will ship in February, no word from Viaje on Shotgun Shells.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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