Veritas Cigars has named Jason Lois as its new ceo.
The company announced the move today, though Lois told halfwheel that he has been working with Veritas since mid-June, specifically on brand creation, but the company wanted to wait until he could get to the company’s factory in Nicaragua and begin working on blends and production.
Chris Weber, owner of Veritas Cigars, said that responsibilities for the company’s U.S. will transfer to the new role.
“Bringing Lois on allows me to concentrate on production in the factory to ensure our products are hitting the market both efficiently and meeting demands,” said Weber, via a press release. “Jason also brings a certain swagger to the table that I really enjoy. Together we will both allow something special to occur in the creative and production process and let Lois do what he does best out on the road.
Among Lois’s immediate tasks will be a focus on the mid-Atlantic region, as well as brand creation, marketing and operations.
Lois returns to the cigar industry after previously working as the national sales manager for Crossfire Cigars, a position he departed in July 2016. Prior to that, he was the owner of Executive Cigar, LLC, a tobacco retailer in Simpsonville, Ken., and has also worked as a cigar broker and sales representative.
“I’m very grateful for the opportunity and looking forward to getting out on the road to visit retail partners both new and old,” Lois said.
The pair are currently at Tabacalera Nuevo Nica, the company’s factory in Estelí, Nicaragua working on new projects for the company, with two lines already being given names and slated for release later this year: Chateau Manifesto and Castellum, though no further details have been announced about either.