VegaFina, Great Wall Collaborating for Fusion Edition
Later this year, VegaFina and Great Wall Cigar will collaborate on a new cigar called VegaFina Fusion Edition.
A representative for Tabacalera S.L.U.—the Imperial Brands division that manages VegaFina—confirmed the release, but declined to provide more details, including where the cigar would be made.
“The product is intended to ‘fuse’ all the equity and the premium character of both brands in one single product intended to be appealing for both the Chinese and the international consumer.”
VegaFina’s cigars are produced at Imperial’s Tabacalera de García factory in La Romana, the Dominican Republic. Great Wall is described as the largest cigar maker in China with operations in Shifang.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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