Updated Emilio Suave Coming to IPCPR 2019


In January 2019, Emilio Cigars and Black Label Trading Co. announced that the two companies would be merging, with Black Label now handling the production, marketing and branding of the Emilio Cigars portfolio. With the IPCPR Convention & Trade Show coming up next week, the first fruits of that merger will be unveiled to the cigar industry.

The Emilio Suave is returning with as a core-line product with an updated look and blend, both handled by James Brown, owner of Black Label Trading Co. and partner in Fabrica Oveja Negra. “I am very excited to release these cigars,” he said in a press release, noting that they have been given “the Oveja Negra makeover in appearance and flavor.”


Suave’s blend features a Connecticut wrapper, Nicaraguan habano binder and Nicaraguan filler. It is being released in three sizes:

  • Emilio Suave Robusto (5 x 50) — $9 (Boxes of 20, $180)
  • Emilio Suave Toro (6 x 50) — $9.50 (Boxes of 20, $190)
  • Emilio Suave Churchill (7 x 48) — $9.50 (Boxes of 20, $190)

The original Emilio AF Suave was released in June 2012 as a milder entry into the company’s portfolio.

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NullDavidoff is the official sponsor of halfwheel's coverage of the 2019 IPCPR Convention & Trade Show.

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I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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