In January 2019, Emilio Cigars and Black Label Trading Co. announced that the two companies would be merging, with Black Label now handling the production, marketing and branding of the Emilio Cigars portfolio. With the IPCPR Convention & Trade Show coming up next week, the first fruits of that merger will be unveiled to the cigar industry.
The Emilio Suave is returning with as a core-line product with an updated look and blend, both handled by James Brown, owner of Black Label Trading Co. and partner in Fabrica Oveja Negra. “I am very excited to release these cigars,” he said in a press release, noting that they have been given “the Oveja Negra makeover in appearance and flavor.”
Suave’s blend features a Connecticut wrapper, Nicaraguan habano binder and Nicaraguan filler. It is being released in three sizes:
- Emilio Suave Robusto (5 x 50) — $9 (Boxes of 20, $180)
- Emilio Suave Toro (6 x 50) — $9.50 (Boxes of 20, $190)
- Emilio Suave Churchill (7 x 48) — $9.50 (Boxes of 20, $190)
The original Emilio AF Suave was released in June 2012 as a milder entry into the company’s portfolio.