United Cigars Announces Relaunched La Mezcla Cubana to Debut at 2022 TPE
United Cigars has announced that it will be releasing a relaunched La Mezcla Cubana at the 2022 Tobacco Plus Expo later this month.
It’s being released in a 4 1/2 x 54 Rothschild vitola, with a blend that uses an Ecuadorian Connecticut shade wrapper, Indonesian binder, while the fillers come from the Dominican Republic, Nicaragua and Pennsylvania, along with a proprietary blend from the Magia Cubana Factory in Gurabo, Dominican Republic, where it is being produced. It is priced at $5.99 per cigar and offered in 50-count boxes, which have an MSRP of $299.99.
According to a press release, the cigar first debuted in 2006 through Cigar Agency and was sold throughout the United States until 2013, when United Cigars bought the brand. The relaunch process started when United Cigars was given the opportunity to purchase the 7-year-old wrapper leaf from A.S.P. Enterprises.
“This is wrapper leaf that had been aged for seven years and was selected for some luxury lines,” said Oliver Nivaud, director of operations for United Cigars, via a press release. “Fortunately for us, the wrapper was only big enough for a short vitola, so it was perfect for our Rothschild,” he added.
He told halfwheel that the line will be an ongoing production, though noted that the age of the wrapper will change for future runs.
The Tobacco Plus Expo happens from Jan. 24-26 in Las Vegas. The cigars are scheduled to begin shipping in mid-February.
Images courtesy of United Cigars.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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