United Cigar’s Cigar Bar, cigars packaged designed to look like classic chocolate bars, is back. This time, it’s being made by JRE Tobacco Co.
The last time there was a “Cigar Bar” sold like this it was through Two Guys Smoke Shop, the New Hampshire-based retailer that is owned by Dave Garafalo, who also owns United Cigar. According to a press release, while the cigar was released in 2012, it was only sold for a short period of time because the Hershey Corp. sent a cease and desist, presumably arguing that the packaging of the cigar infringed on the company’s rights for its iconic chocolate, so the company stopped selling the cigars. Now it’s back, this time with a new blend and a non-Hershey-themed packaging.
As for the cigar, it’s the same blend as the Aladino Corojo line, just in a box-pressed 6 x 50 shape. The line is made entirely of Honduran corojo grown by the Eiroa family.
The MSRP is set at $29.99 per pack of three, essentially $10 per cigar, and the packs are sold in sleeves of six bars, which equates to 18 cigars. This release is limited to 10,000 cigars.
“Aladino was an obvious first choice for us,” said Oliver Nivaud, director of operations for United Cigar, in a press release. “JRE makes some amazing cigars and we wanted to see what the Aladino would be like as a box-press.”
United Cigar says that this will be an annual limited release, hitting stores each fall to coincide with the Halloween holiday.