Undercrown Sun Grown Emerges

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There is another Undercrown line in the works.

In the last week, multiple sources have informed halfwheel they’ve spotted a new Drew Estate product: Undercrown Sun Grown.

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According to one source, the new line is being offered in the same regular sizes as the original Undercrown line. The new line features a red color in contrast to the dark blue on the original Undercrown and the white on the Undercrown Shade.

Sam Morales, director of marketing at Drew Estate, said the company does not have any details on the product at this time.

It’s almost certain that the Undercrown Sungrown was sent to stores prior to Aug. 8, 2016. Like most companies, Drew Estate released a host of new products prior to Aug. 8 in order to meet new regulations enacted by the U.S. Food & Drug Administration (FDA).

In short, any product released prior to Aug. 8 would not have to seek pre-approval before entering the market. Any new cigar that debuted on Aug. 8 or later would have to wait for FDA approval—something that could take years—before the new item can be sold. As such, many companies released phantom brands, products released prior to Aug. 8 solely to meet the deadline, with the intention for the products to be formally released at a later date.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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