Drew Estate’s Undercrown Dogma will get updated packaging later this year. The new bundles will now be blue instead of a brown craft paper color of the original bundles.
In addition, the company says it will have a sales tray for retailers to display the product.
The 6 x 56 box-pressed cigar debuted in 2014 as a limited edition only sold at Smoke Inn. Last year, Drew Estate brought the cigar back as a cigar sold to accounts nationwide.
While the bundles are changing, the bands remain identical.