Tre J Cigars is bringing a handful of new products to this year’s IPCPR Convention & Trade Show, which kicks off July 25 in Las Vegas.
The company debuted in 2014 with Vicarias, which will now will receive its fourth blend, as well as additions to two of the previous blends.
Vicarias is split up into the Vicarias Black Label, Blue Label and White Label blends. Now there will also be a Red Label.
It will use a Cuban-seed Brazilian maduro wrapper, binder from Jalapa, Nicaragua and fillers from the Dominican Republic, Nicaragua and Pennsylvania. When Red Label debuts at this month’s trade show, it will be with only a single 6 x 54 size priced at $9.
Blue Label uses an Ecuadorian corojo wrapper, Dominican olor binder and fillers from the Dominican Republic and Honduras. A 6 x 54 toro will be added to the line, which currently includes the 6 x 52. The new Toro is priced at $8.20.
A 5 1/2 x 48 will be added to the Vicarias White Label. The Corona Gorda uses an Ecuadorian Connecticut wrapper over a Dominican binder and Dominican fillers. Suggested retail pricing will be $6 per cigar.
Jay Clark of Tre J told halfwheel the line will begin shipping the Blue and White Label extensions immediately at the trade show, while the Red Label will come shortly thereafter.
Charlie Minato contributed to this story.