Toraño will begin shipping the fifth size in their Salutem line this week, a 5 1/2 x 55 box-pressed vitola called the Salutem Box Press.
Miguel Schoedel, a sales representative for the company, posted this Tweet on Sunday evening:
It’s official Salutem by Torano Family Cigar is releasing the 5.5×55 Box Press this week-
— Miguel M. Schoedel (@MigSch1980) May 13, 2013
This is the first box pressed cigar in the Toraño Salutem line and brings the total number of available sizes to five:
- Robusto Extra – 5 x 52
- Toro Major – 5 5/8 x 55
- Piramide – 6 1/8 x 52
- BFC – 6 1/8 x 60
- Box Press – 5 1/2 x 55
It will be the first cigar in the Salutem line to be packaged in 18-count boxes, with the other four vitolas transitioning to that format by years end, according to Jack Toraño, the marketing and public relations director for Toraño Family Cigar Co. MSRP was not announced, though the similarly sized Toro Major has an MSRP of $88.80 per box, or $7.40 per cigar. The Toraño Salutem line has box MSRPs between $86.40 and $105.12.
The Toraño Salutem debuted at the 2012 IPCPR trade show in Orlando. It uses an Ecuadoran Habano wrapper over a binder from the Jalapa region of Nicaragua and filler from the Dominican Republic, Nicaragua and Cameroon. The Salutem is the first cigar that Toraño has made with Cameroon as a component of the filler. The name comes from a Latin word used when exchanging a friendly greeting, and according to the company website, “Salutem is inspired by the character and strong will of those who overcome great challenges and adversity. Salutem represents a celebration of life and raises a toast to all those who live life to the fullest.”