Toraño Family Cigar Company will be reintroducing its popular Brick line at the 2014 IPCPR Convention and Trade show which kicks off next week in Las Vegas, Nev.
The Brick is being re-released in two sizes, a 6 x 60 known as the BFC and a 7 x 56 churchill, both of which are box pressed and come packed in new 100-count boxes as opposed to the 25-count bundles previously used. Both sizes of the Toraño Brick come with a suggested retail price of $4.95 per cigar.
The blend remains largely unchanged from the cigar’s previous incarnation, starting with a Sumatran seed wrapper leaf grown in Ecuador, followed by a Honduran binder and fillers from Nicaragua and Honduras.
The new Toraño Brick is slated to begin shipping to retailers immediately following the conclusion of the trade show, which should have it on store shelves before the end of July. The company has had the new look in the works since December 2013.
Toraño has already announced a brand new line, the Charlie Toraño Captiva, and is expected to be adding at least one size to an existing line.