Toraño to Launch Revamped Brick at IPCPR 2014
Toraño Family Cigar Company will be reintroducing its popular Brick line at the 2014 IPCPR Convention and Trade show which kicks off next week in Las Vegas, Nev.
The Brick is being re-released in two sizes, a 6 x 60 known as the BFC and a 7 x 56 churchill, both of which are box pressed and come packed in new 100-count boxes as opposed to the 25-count bundles previously used. Both sizes of the Toraño Brick come with a suggested retail price of $4.95 per cigar.
The blend remains largely unchanged from the cigar’s previous incarnation, starting with a Sumatran seed wrapper leaf grown in Ecuador, followed by a Honduran binder and fillers from Nicaragua and Honduras.
The new Toraño Brick is slated to begin shipping to retailers immediately following the conclusion of the trade show, which should have it on store shelves before the end of July. The company has had the new look in the works since December 2013.
Toraño has already announced a brand new line, the Charlie Toraño Captiva, and is expected to be adding at least one size to an existing line.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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