Toraño & Palió End Distribution Agreement
Less than a year and a half after it started to, Toraño is no longer distributing Palió and Escencia. Company officials confirmed to halfwheel that the Miami-based cigar company stopped distributing the Brother of the Leaf, LLC brands—most notably Palió cutters—last month.
The distribution agreement began last February, giving Toraño another cigar cutter line, as well as a line of popular cutters and new cigar lighters. While Toraño declined to talk specifics as to why the agreement came to an end, in March the Toraño-affiliated Leccia brand announced a line of cutters with XIKAR, a rival of Palió.
Requests for comment from Palió went unanswered.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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