Tobacconists’ Association of America Getting New President

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When the Tobacconists’ Association of America (TAA) convenes next month, it will mark the end of George “Shorty” Koebel’s tenure as the organization’s president. Succeeding Koebel, who owns  Havana Connections in Richmond, Va., will be Tiffany Rumbo.

Rumbo, who is the co-owner of the Club Humidor chain of stores in San Antonio, currently serves as the organization’s first vice-president and has been on the TAA’s executive committee since 2011.

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“One of my biggest focuses is to follow the strength of leadership that has been before me,” said Rumbo when asked about her plans for taking over the organization. “Shorty has been such a great leader, and I’ve really learned a lot from him.”

Rumbo repeated some advice Koebel was given: leave the association in a better place than when you found it.

The TAA is comprised of around 80 of the country’s top retailers. Each year they meet to discuss issues facing the cigar industry, to further relationships with select manufacturers and each other and for a trade show.

In recent years, the TAA’s Exclusive Series Product (ESP) has become noted for releases from company’s like Crowned Heads, La Flor Dominicana, My Father, Quesada and Tatuaje. But perhaps more importantly for members, it’s then that the legendary dream machine takes place. During the dream machine, manufacturers offer tiered levels of discounts depending on the overall buying commitment of the organization’s members.

Rumbo also indicated she wanted to be able to offer members more benefits. The organization is currently in the midst of having a third-party collect anonymous POS data from its members so the organization give all of its members on guidance about how brands are doing across TAA stores nationwide as well as trends.

As for the question of whether TAA would increase its membership, Rumbo reiterated that the organization likely won’t dramatically increase the number of stores. The organization is already at capacity for the resorts it uses, but the organization would have to get much larger before it would be feasible to enjoy the same benefits it has it is current accommodations—something there seems to be little interest in doing.

Rumbo stressed that the TAA wants to have “the best of the best” and appreciates the exclusivity of the organization. In the last year over 60 stores turned in applications to become new TAA members, only three were admitted.

Perhaps the largest task Rumbo will oversee is the 50th anniversary celebration for the organization, which will take place in 2018, though plans have been underway for sometime.

Rumbo will serve for two years and her appointment means that the entire board shifts up in regards to responsibilities. This means Scott Regina of Emerson’s will be the new first vice-president, Joe Arundel of Rain City Cigars will be the second vice-president and Jennifer Grah of Metro Cigars will become the treasure.

A new secretary will be announced at the convention, which begins in Puerta Vallarta, Mexico on March 6.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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