While Alec Bradley didn’t have any new lines at this year’s IPCPR Convention & Trade Show, there were plenty of people who had heard the company had plans for dozens of new cigars to be released quietly before the Aug. 8 deadline for pre-approval from the U.S. Food & Drug Administration.
At lease three of these new lines have appeared at stores.
One of those new lines is called Project 50, which appears to be unrelated to the ring gauge of the cigars and is offered in at least two sizes.
In addition, there’s an extension to the company’s Post Embargo line called Zenith.
Finally, one retailer has told halfwheel about a brand called Pedro Pan, which is also offered in multiple sizes.
A spokesperson for the company declined to talk about the three products.
Alec Bradley is one of a host of companies who rushed new products to market prior to Aug. 8 to meet a deadline set by FDA. Any new product debuting after Aug. 8 would be subject to FDA pre-approval before the product could legally be sold in the U.S.
As such, many cigars were released quietly to a select group of retailers with the intention of formally launching them at a later date.