Tatuaje’s La Riqueza Adding New Vitola at PCA 2021
Tatuaje’s La Riqueza line is getting a new size in the not-too-distant future.
It’s a 5 5/8 x 54 parejo with a covered foot, though Pete Johnson isn’t saying anything more about it than that, opting to hold onto the full details until the 2021 PCA Convention & Trade Show, which runs from July 10-13 in Las Vegas.
La Riqueza debuted in 2008 and reached 13 vitolas, which include a mix of box-pressed sizes and round cigars that were sold under the Cabinet name. Both versions uses a Connecticut broadleaf wrapper over a Nicaraguan binder and Nicaraguan fillers. They are produced by My Father Cigars S.A. in Nicaragua.
The line has been on a bit of a hiatus, as Johnson removed La Riqueza from the company’s price list in 2017, though didn’t formally discontinue them. It was part of a reworking of the company’s extensive portfolio, moving La Riqueza along with Ambos Mundos, El Triunfador and La Casita Criollo to small batch and special event releases.
As for what the addition of this new size of La Riqueza means for the brand’s future, Johnson told halfwheel that “this is just a warm up for La Riqueza to come back into production.”
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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