Tatuaje Putting Black Label Into Regular Production
Pete Johnson’s Private Reserve is heading to regular production.
The Tatuaje founder announced today that the Tatuaje Black Label—which currently has one regular production vitola—will be a five-size line as of this summer.
The five sizes are: Petite Robusto (4 x 50), Petite Lancero (6 x 38), Corona Gorda (5 5/8 x 46), Cazadores (6 3/8 x 43) and Gran Toro (6 1/2 x 52). The Petite Lancero is currently available as a regular production and Johnson released the Corona Gorda as recently as 2014.
Johnson has said the three new sizes will be like the regular production Petite Lancero: triple caps, a regular foot and a white on black band. The Corona Gorda will use a fuma cap, which features a slightly protruding nipple, a covered foot and the silver and black band that was used for the 2013 release.
Black Label is a Nicaraguan puro with a sun grown criollo-seed wrapper from Estelí and Nicaraguan fillers.
Pricing is not finalized as of now, but all sizes will be offered in standard 20-count boxes with the cigars wet-packed in foil. Johnson expects the cigars to hit market in the middle of the year.
This brings the line up to 20 sizes, Johnson has said he will add future sizes in future years.
For a complete history of the Tatuaje Black Label line, click here.
Update (March 16, 2016) — Added image of packaging.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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