Tatuaje Partnering With Undefeated

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Clothing brand Undefeated is partnering with Tatuaje for a new cigar to help promote a new collection.

According to Tatuaje’s Pete Johnson, the Los Angeles-based clothing brand is using a cigar to promote its “new line of Cuban baseball inspired clothing and sneakers.” The cigar is a 4 1/2 x 38 petit using a habano wrapper which Johnson described as “classic mild-medium.”

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It’s packed in soft packs of five, which are then placed into display boxes containing 10 five-packs similar to the L’Atelier five-packs. The cigar is made at Tabacalera Cubana S.A. (TACUBA) in Estelí, Nicaragua—the same García-owned factory responsible for producing the L’Atelier five-packs.

These cigars will not be sold, instead used as promotional items and giveaways, but Johnson told halfwheel that another project, which would be available through Tatuaje retailers, is in the works.

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About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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