Tatuaje & L’Atelier Price Increase Coming

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For the first time in quite some time, Pete Johnson will be raising prices on his cigars.

Earlier this month, Johnson informed Tatuaje & L’Atelier retailers that a price increase would go into effect on Jan. 1, although the announcement didn’t go into much detail about the exact nature.

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Johnson told halfwheel the largest increase will be on Tatuaje Brown Label, which will go up roughly 50 cents per cigar on the retail level. He said the price increase would affect most of what Tatuaje still makes at the García family’s My Father Cigars headquarters in Doral, Fla.

Only a few items out of the García’s Nicaraguan factories will increase in price, which will be 25 cents per cigar.

Johnson described it as a total of 30 facings between the two companies.

Tatuaje is noted for being one of the few companies to not raise prices over the last few years.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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