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Sancho Panza Extra Fuerte

PCA 2022: Room101

Matt Booth of Room101 and now creative director of General Cigar Co. has a slew of new cigars, including three from the Room101 brand and two other brands that he assisted in a complete overhaul of.

General’s New Look Sancho Panza Heading to Stores

The newly-reworked Sancho Panza, which was in the Room101 booth at the 2022 PCA Convention & Trade Show, is now heading to stores.