Régis Broersma

General Cigar Co. Announces Price Increase

Nearly the entire General Cigar Co. portfolio will be getting more expensive, as the company has informed retailers that it will be implementing a price…

Hector Vanegas, STG’s Nicaraguan Manufacturing Manager, Dies (Update)

Scandinavian Tobacco Group has announced the passing of Hector Vanegas, the company’s manufacturing manager for its operations at STG Estelí in Nicaragua. “Hector was a…

STG Discontinuing Agio’s Balmoral, San Pedro de Macorís in the U.S.

The Balmoral line of premium cigars will no longer be sold in the U.S. Scandinavian Tobacco Group (STG) is selling the remaining American inventory of…

STG Reorganizes After Agio Integration, Régis Broersma to Lead General Cigar Co.

Régis Broersma will remain in charge of General Cigar Co. Scandinavian Tobacco Group—parent of General Cigar Co., Cigars International and others—announced that it would be…

PCA 2020: The Reckoning is Here

The moment of reckoning has arrived. On Friday, Altadis U.S.A., Davidoff of Geneva USA, Drew Estate and General Cigar Co.—likely the four largest companies in…

Altadis, Davidoff, Drew Estate & General Not Exhibiting at PCA 2020 Trade Show (Update)

Four of the largest cigar companies have announced they will not be exhibiting at the upcoming 2020 PCA Trade Show & Convention, formerly known as…

The Changing of the Guard: 2019 Edition

Astonishing. It took me a while to find the correct word to describe it. Astonishing—not incredible—is the correct word. Also, scary. Yesterday’s confirmation that Craig Reynolds…

Régis Broersma, Head of General Cigar, Leaving Company for Europe

Régis Broersma will return to Europe. Scandinavian Tobacco Group (STG)—the parent company of General Cigar Co., Cigars International and others—announced that Broersma will return to…

General Cigar Co. Cuts Marketing Staff

Some of the most tenured members of General Cigar Co.’s marketing staff will be departing. The company has confirmed that Gus Martinez, Victoria McKee Jaworski,…

General Cigar Co. Promotes Chris Tarr to VP of Marketing, Restructures Sales Team

Chris Tarr will be the new vp of marketing for General Cigar Co. Tarr most recently served as region manager for the west region for…

General Cigar Co. Appoints José de Castro VP of Marketing

There’s a new vice president of marketing at General Cigar Co., as today the company announced the appointment of José de Castro to the position….