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Omar de Frias

Fratello Announces Boxer Series

Last year’s limited Fratello Boxer is back and now with friends. Omar de Frias has announced the box-pressed version of the company’s debut Fratello line…

Fratello Trays Coming to IPCPR 2015

Omar de Frias wanted to bring something new for retailers to this year’s trade show, so there’s a new tray. de Frias told halfwheel the company…

Fratello Bianco I

In May, Fratello announced its first new line since the brand launched in 2013. Dubbed the Bianco — which translates to white from Italian, a reference…

Fratello Hires Brand Manager

Omar de Frias has quickly put himself towards the top of “hardest working man in the cigar industry.” Since launching in mid-2013, a cornerstone of…

Fratello Bianco Getting Preview Before IPCPR

There’s an advantage to being a hometown cigar shop and in the case of eight mid-Atlantic retailers, that means a soft launch of the Fratello…

Fratello Going Maduro with Bianco

Fratello is adding a second blend. And while it means white in Italian, the cigar will be maduro. Omar de Frias confirmed to halfwheel that his company…

Fratello H-Town Lancero

If there was one site that made itself known for loving lanceros, it was my former endeavor, TheCigarFeed. A few summers ago I once reviewed…

Fratello Cigars Adds Lancero for Stogies World Class Cigars

There’s a lancero vitola being added to Fratello Cigars’ core line, and it’s headed to Stogies World Class Cigars in Houston, Texas. The 7 x…

Portraits: Omar de Frias

If Omar de Frias did not own his own cigar company, the line for people calling the former pro basketball player turned NASA employee to…

Fratello Cigars Rolls Out Event-Only Lancero

An event-only lancero from Fratello made a quiet debut in mid-June at Old Virginia Tobacco Co., and it has recently been announced that it will…

IPCPR 2014: Fratello

Omar de Frias’ Fratello Cigars has been one of the more talked about brands since debuting last year, and it seems that the buzz has…