TAA Retailers Getting Herrera Estelí Maduro

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Retail members of the Tobacconists’ Association of America (TAA) will have the opportunity to receive a new variant of the Herrera Estelí brand. Drew Estate has announced that this year, it will release a Herrera Estelí TAA.

The 6 x 52 vitola features a Connecticut broadleaf wrapper, Brazilian mata fina binders and Nicaraguan fillers. The blend is entirely new, the first time the Herrera Estelí name has used a broadleaf wrapper.

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“This is my first blend since joining Drew Estate that utilizes Connecticut Broadleaf tobacco,” said Willy Herrera, Drew Estate’s master blender, in a press release. “Drew Estate fans know that we’re famous for our use of Connecticut Broadleaf tobaccos, especially in our Liga Privada No. 9 and Nica Rustica lines. I’ve been experimenting with blends that incorporate this incredible wrapper since coming on board and finally have a blend I’m really excited about.”

Pricing for the Herrera Estelí TAA is $12 per cigar or $144 per box of 12. The cigar will ship in April.

CLECrowned Heads, La Flor DominicanaMy Father and Tatuaje have all announced its TAA releases for this year.

The TAA is an organization of approximately 80 retailers who meet each year to discuss issues facing the cigar industry and also to hold a private trade show with select manufacturers. In recent years, many of those companies have created special cigars exclusive to members of the TAA.

This is the third variant of Herrera Estelí following the original and Norteño. The cigar uses the same main band as Tienda Exclusiva by Willy Herrera, a collection of two single store releases.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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