TAA 2020 Postponed Due to Coronavirus

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The Tobacconists’ Association of America’s (TAA) 2020 Convention & Meeting will be postponed, the first major cigar event to be affected by COVID-19 coronavirus.

TAA 2020 was scheduled to take place March 22-26, 2020 in Cabo San Lucas, Mexico.

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The organization has issued the following statement:

Due to the COVID-19 global outbreak, The TAA Board of Directors has postponed the 2020 annual meeting and conference scheduled to take place March 22 – 26 in Cabo San Lucas Mexico. The TAA is working with the host hotel, Sheraton Hacienda del Mar, to reschedule the event in late September or early October 2020.

The TAA anticipates having more information available regarding the postponement and changes in the coming weeks.

The TAA is a fairly small group of some of the country’s top tobacconists, about 80 retailers as well as 40 or so manufacturers. The association gathers annually to discuss issues facing the industry and retailers, networking and to sell a lot of cigars.

During the convention, the organization hosts two distinct selling events. One is known as the Dream Machine, an optional event where manufacturers offer the entire group of retailers tiered specials and discounts. The more the group collectively agrees to buy, the better the discounts and deals are for every retailer involved. In addition, the week includes a more traditional trade show which oftentimes sees some of the most aggressive discounts of the year.

For most of the vendors attending TAA, that week is usually amongst the top one or two weeks of selling throughout the year.

Yesterday, the State Department raised the worldwide travel advisory to Level 3: Reconsider Travel, the second-highest advisory level within the State Department’s system. The U.S. will ban travel from most of Europe to the U.S. for 30 days.

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Charlie Minato
About the author

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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