Swisher has announced that it has promoted John Haley to the position of chief growth officer, in which he will oversee the company’s newly formed corporate growth department.

According to a press release, Haley will “focus on growth, innovation, strategy and structure of Swisher to enable organizational transformation to drive change throughout the company.” He will oversee sales and marketing, strategic growth, innovation, and business analytics.

“I am pleased and excited to take on this new role and effect meaningful change and usher Swisher into a period of accelerated growth and innovation,” said Haley via a press releasese. “The formation of the corporate growth department will guide our future plans and growth goals and position us strongly for shared success with our trade partners.”

Prior to the appointment to the new position, Haley had been Swisher’s svp of sales and marketing. According to his LinkedIn page, he joined the company in April 2013 as the vp of trade marketing.

In addition to its well-known mass-market products, Swisher owns Drew Estate.

“These are exciting times for Swisher and since the beginning of 2020, our new path forward has been guided by our strategic goals, guiding principles and our purpose, mission, vision,” said John Miller, president of Swisher. “Under the leadership of John Haley and the corporate growth department, the team will support the work that has started to transform our business, reimagine how we work, and accelerate the expansion and growth of our company.”

Image via Swisher.com.

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.